Haydn Parks is a CRM specialist.

He now consults for brands like Balance Me, Hunter Boots and Sisley Paris via his firm Digital Fit. And before that, was Head of Performance at LoveCrafts, Global Head of CRM at Moet Hennessy, and Head of Digital at Agent Provocateur.

Hit PLAY to hear:

• Haydn’s eCommerce journey
• Why defining the goals is the first step
• The importance of data in identifying opportunities
• What’s involved in planning the activation strategy
• Step four that is executing the strategy
• How tracking metrics ties back to the first step
• Plus, Haydn’s top tips!

Key timestamps to dive straight in:

[04:58] CRM is understanding the customer at every level of the buying journey.

[08:29] Understanding customer behavior and how to influence it.

[12:21] Defining clear goals crucial for successful projects.

[15:13] Understanding customer data for better business decisions.

[17:40] Leverage existing infrastructure for business growth.

[19:59] Involving everyone in the business and getting processes in place.

[21:29] Look at the data and find out if your goals have been met.

[22:49] Listen to Haydn’s top tips!

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