Black Friday is three days away but there’s still time to tighten your strategy and avoid costly mistakes. In this episode of the podcast, the CTC team breaks down the 5 essential last-minute BFCM fixes every brand needs before the biggest weekend of the year.

Whether you're behind on creative, unsure about spend pacing, or just want to sanity-check your plan…this is the checklist that will save your BFCM.

What we cover:

• Locking spend to aMER targets

• Auditing & refreshing creative without producing anything new

• Simplifying your offer across the entire customer journey

• Operational readiness (don’t ruin a good sale!)

• Hour-by-hour tracking & how to take action quickly

If you want a clean, no-nonsense guide to surviving Black Friday/Cyber Monday (and setting yourself up for your best one yet), this is the episode.

Show Notes:

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