"Your brand is what differentiates your product, not the product itself." Today, Leila (@LeilaHormozi) identifies the top five mistakes that personal brands make when building a business. She emphasizes the importance of centralized oversight, protecting brand integrity, and focusing on the brand as the competitive moat.

Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

Timestamps:

(3:30) - Not building a brand for money

(5:26) - Mistake #1: Trying to be both talent and CEO

(8:14) - Mistake #2: Building multiple businesses instead of product lines

(12:59) - Mistake #3: Slinging sh*t

(15:12) - Mistake #4: Misidentifying success source

(17:52) - Mistake #5: Outsourcing the core machine

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