When building your client base, there are five mistakes that BAM contributor Sarah Lentz warns agents to avoid. One of the biggest is focusing on increasing brand awareness over cultivating relationships in your sphere. We're discussing this and the other blunders that agents frequently commit when trying to build their client base. Plus, you'll get our strategy of the week and answers to listeners' questions.

Connect | Resources

· 5 Mistakes Agents Must Avoid When Growing Their Client Base (BAM blog)

· Acree Brothers Realty Team in Lynchburg, Virginia, is hiring top agents! Contact Stephen Acree at 434-607-2976

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0:00 introduction 0:12 Guest Intros 0:38 Headline of the week 8:16 What's the most loyal Generation? 13:05 Luke's exciting speaker event news! 20:56 Sales Strategy of the week 28:18 Listened Q&A 31:20 Last words from Stephen & Cody 32:13 Closing Statements 33:50 Action Item

5 Mistakes That Will Kill Your Client Base