Many gym owners believe that discounting their services will get someone through the door. 

That a “free week” or “first responder discount” will tip the scales. And at first, it might even look like it’s working... Until the leads disappear, revenue plateaus, and every client is paying a different rate for the same service.

In Part 2 of this myth-busting series, Tim and Randy talk about the belief that discounting brings growth – and explain why it’s actually a trap that keeps gym owners stuck under $30K/month.

They share stories from real gym owners, the hidden cost of "founder rates," why discounting signals a lack of confidence in your service, and how inconsistent pricing erodes trust, kills margins, and makes your business harder to scale.

If you think (or you’ve ever thought) that lowering the price will help bring in more members, this one’s for you.

Tune in and learn why smart gyms say NO to free trials and discount deals.

Key Takeaways: 

• Intro (00:00)
• Myth #2 – discounting brings growth (00:44)
• Free week trials don’t convert well (02:21)
• The couple discount dilemma explained (03:29)
• Discounting equals undervaluing your services (05:55)
• Free steak dinner concept (08:04)
• Never offer lifetime discounts (11:05)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

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