We can learn a lot from the PR industry.  For example: be very careful about your declarations. It is risky and oftentimes false to declare that something has never and could never happen. PR professionals do more than crisis management and issuing press releases! They also manage investor relations, internal corporate communications, speech writing, and social media. After listening to this episode of TalkAboutTalk, you will be a savvier consumer of marketplace communication.

SHOWNOTES

Contents

* 3 Key Learnings

* References & Links

* Andrea’s Commentary & Research

* Interview Transcript

* Conclusion

3 Key Learnings

* PR is more than just issuing press releases. A lot more.  PR also encompasses investor relations, internal corporate communications, social media, crisis management and cause marketing.

* Organizations can benefit greatly by integrating marketing and PR. It can be powerful when these two functions work closely together.

* We need to be careful about our communication and declarations. It is highly risky and sometimes categorically false to declare that something has never and could never happen.  Rather, our statements should be about diligent oversight and processes in place in case something bad does happen.

References & Links

Graeme Harris

* LinkedIn – https://www.linkedin.com/in/graemeharris/

* Graeme’s Podcast Recommendations –

* https://nicoleconsulting.com/podcast/and http://revisionisthistory.com/

Cause or Purpose-Driven Marketing –

* Nike & Colin Kaepernick – http://fortune.com/2018/09/20/colin-kaepernick-nike-campaign-sold-out/

* Gillette & “The Best Men Can Be” Campaign – thebestmencanbe.org and https://www.forbes.com/sites/michelleking/2019/01/20/gillette-responds-to-controversial-advert-challenging-toxic-masculinity/#56d12dcf5bb7

* https://www.edelman.com/sites/g/files/aatuss191/files/2018-10/2018_Edelman_Earned_Brand_Global_Report.pdf

* https://blog.bufferapp.com/purpose-driven-marketing

* https://www.anheuser-busch.com/newsroom/20071/09/anheuser-busch-sending-six-truckloads-of-emergency-drinking-wate.html

Crisis Management

* Tylenol poisonings – http://content.time.com/time/nation/article/0,8599,1878063,00.html

* Maple Leaf Foods poisonings – https://www.cbc.ca/news/business/how-maple-leaf-foods-is-handling-the-listeria-outbreak-1.763404

* BP oil spill disaster – https://www.cnn.com/2015/04/14/us/gulf-oil-spill-unknowns/index.html

* United Airlines Breaks Guitars – https://www.youtube.com/watch?v=5YGc4zOqozo

* VW emissions scandal – https://en.wikipedia.org/wiki/Volkswagen_emissions_scandal

* Samsung exploding batteries –