Growing your audience can feel like you're pushing an elephant up a hill—if you're approaching it in a way that makes it harder than it needs to be. In today's episode, I'm sharing some small shifts that you can make to make it easier—because it doesn't have to be hard.

- Why being seen online can be so hard and the key to standing out with your content instead.
- Why building a visibility plan to attract the right people into your audience is so important to avoid being at the mercy of the trends and algorithms.
- How reaching the right people doesn't mean they're going to buy from you right away—it's how you support them once they've found you that's important.
- Why using social media is no longer an effective tool for audience growth and how you can use it to nurture them instead.
- Why showing up online is *not* about how often, it's about using the time you do have to focus on what works.



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