Are you sure you've got the right products for the holiday season? In this episode of Bringing Business to Retail, I share the painful lesson I learned during my very first Christmas in business — and the 5-step framework that will help you choose products that actually sell (and make this Q4 your most profitable yet).

Here's what you'll learn: 🎁 Why stocking "good products" isn't enough for holiday sales 🎁 The 3 biggest product mix mistakes retailers make every year 🎁 How to run "The Gift Test" and spot what will (and won't) sell 🎁 The price-point gaps that quietly cost you revenue 🎁 How to clear out dead stock and free up cash for best-sellers 🎁 Last-minute strategies to boost Q4 without panicking

Your holiday success isn't about luck — it's about strategy. Listen in, take notes, and start making the right product decisions now.

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