Welcome back to another value-packed episode of the Business of Architecture Show!

Today is the second part of my interview with author, speaker and sales consultatnt John Livesay.

John Livesay is a top sales expert and funding strategist. He hosts the Successful Pitch Podcast with investors from around the world and he is the author of the book The Successful Pitch: Conversations on Going From Invisible to Investable.

In today's episode, you'll discover the 5 Steps to Successful Sales in Architecture.

You'll discover:

• The key selling skill anyone can master
• An effective alternative to the "hard-close" sell
• An easy way to make the dreaded cold-call
• How to use storytelling to weed out clients who aren't a fit