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"Folklore is for legendary days."

"A Folk Lord to me is like a consummately curious individual that loves being out in nature."

In this conversation, Troy Meadows interviews Elliot Matson, the founder of Folk Lord, about his running journey and his passion for writing.

They discuss Elliot's experience with bikepacking, his love for trail running, and his creative writing projects. They also touch on the importance of balance and prioritizing different aspects of life.

Elliot Matson discusses his brand, Folk Lord, and the unique approach he takes to trail running apparel. He wanted to create clothing that didn't look like typical athletic wear and that had a different vibe he calls Leisletic. The brand is all about the joy, weirdness, and bizarreness of trail running, and it pays homage to the Pacific Northwest and its folklore.

Elliot talks about the process of creating the brand, finding a manufacturer, and the challenges he faced. He also discusses the content he creates for the brand, including the Creature Feature on the website, which highlights different stories and legends each month. Elliot Matson discusses the vision for the brand, Folk Lord, and his approach to building a community around it. He emphasizes the importance of storytelling and creating a brand that people can connect with. Elliot also talks about his plans for the future, including volunteering at Hood Hundredand his upcoming 35 mile PCT section run.

Eliot's Links

IG: @wearfolklord

Website: wearfolklord.com

PROMO CODE - FOLK10

Things we talked about on the show

Folk Lord

Bike Touring

Anton Krupicka

Vol State

Andy Pearson MPP Episode #38

Elliot’s Audio Books  

- Henry Handsome Lived & Died 

   - Loveless Oregon

Ira Glass

This American Life

Seth Godin

Death March Running

Folk Lord Creature Feature

Daybreak Running

Hood Hundred

Cow Gill Runners

Michelle Bouquet MPP Episode #47

Timefulness - Marcia Bjornerud

Forest Park Portland, OR - BPA RD

Elliot actually have a video about it on Instagram in a series I started called "Trails Hiding in Plain Sight"

Yacolt, WA - Tarbell Trail

Where Elliot was running when he announced Folklord in - this video.

PROMO CODE - FOLK10

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running, bikepacking, trail running, writing, balance, prioritization, Folk Lord, trail running apparel, unique approach, joy, weirdness, bizarreness, Pacific Northwest, folklore, brand creation, manufacturing, challenges, content creation, Creature Feature, stories, legends, branding, storytelling, community, Folklore, running, volunteering, trail run, Portland