In this episode of The Brainy Business podcast, Melina Palmer sits down with Bob Goodson, co-author of the intriguing book, Like: The Button That Changed the World. Bob takes us on a captivating journey through the origins and evolution of the "like" button, a seemingly simple feature that has profoundly influenced our digital interactions and consumer behavior.

As the first employee at Yelp, Bob shares firsthand insights into the development of the like button and how it transformed the way we express approval online. He discusses the significance of the thumbs up symbol, its psychological impact, and the broader implications for technology, innovation, and customer experience. Throughout the conversation, Melina and Bob explore the intricate relationship between human behavior, language, and the design choices that shape our digital landscape.

In this episode:

• Discover the fascinating history behind the like button and its creators.
• Learn how small design choices can have massive impacts on human behavior.
• Understand the difference between customer experience and customer context.
• Explore the evolution of technology and its unintended consequences.
• Gain insights into the role of language and metaphor in shaping our digital interactions.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/505.

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