Local events are one of the biggest missed opportunities for hosts. Whether it’s a football game, a concert, or a citywide convention, event-driven demand can skyrocket your revenue—if you know how to capture it.

In this episode, Sarah and Annette share their system for spotting demand spikes and making the most of them with the help of dynamic pricing software like PriceLabs. From annual football schedules to hidden “sleeper events” like comedy shows and board game conventions, they’ll show you how to combine human insight with smart tech to boost your earnings.

You’ll learn:

• Why event-driven demand creates pricing power for STR hosts.
• How to map out annual and quarterly event calendars.
• The difference between obvious citywide events and “sleeper hits.”
• How to layer local knowledge on top of dynamic pricing software.
• Why you should never “set it and forget it” with your rates.

Don’t give away nights at your property when demand is at its highest. With the right strategy, you’ll be prepared to capture every opportunity—big and small.

Resources:

• PriceLabs – Dynamic pricing software that automatically adjusts your rates based on real-time demand. In May 2025, PriceLabs users earned an average of $222 more on event dates.

Mentioned in this episode:

Minoan | Visit MinoanExperience.com and tell them TFV sent you!

StayFi | Go to www.stayfi.com and enter TFV to get 50% off your first three months.