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Mark Donnolo is the founder of Sales Globe an author of  “The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary Results”.

On this episode of The Salesman Podcast Mark explains how to be more creative in adding value to customers to differentiate yourself from your competition.

 

What you will learn in this episode:

In this episode Mark shares –

* Why you need to focus on cutting costs for your customers rather than promising them increased revenues

* How to take a consultative approach to your initial outreach to potential customers

Resources mentioned:

* SalesGlobe.com

* Mark on Linkedin

* Book: The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

* @MarkDonnolo

 

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Transcript:

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