The Fitness Business Podcast with Erin Dimond and Jordan Dugger

516. CEO of Gym Launch & Prestige Labs Cale Owen on Paying Down the Ignorance Tax, Lessons From Working with The Hormozi's, A Step By Step Organic Content Playbook, and More


Listen Later

We recently had the CEO of Gym Launch, Prestige Labs, and Gymowners.com Cale Owen speak inside of our IFCA community and we had to share this conversation with you on the podcast today! 

Cale has an incredible story he shares about his early days as a baseball player and gym owner. He became a client of Gym Launch back in 2017, joined the sales team, and was promoted to CEO with so many lessons in between.

He's now building a personal brand along with running 3 companies and he shares his philosophy on marketing and sales as it relates to your product, building a personal brand, the reality of constant difficulty, and more!

 

Time Stamps:

 

(2:18) Gym Launch Success

(2:45) Cale’s Story

(5:21) Ignorant Tax

(9:31) Obesity Rates Increasing

(11:20) How Marketing And Sales Improves Your Product

(14:40) Never Assume In Relationships

(16:15) Building A Personal Brand

(19:35) Cale’s Organic Content Playbook

(23:35) Questioning Your Beliefs

(26:05) Top 3 Lessons From Alex and Leila

(29:30) The Reality of Constant Difficulty

(33:15) 5 Core Areas of Business

(37:06) Knowing When It’s Time For Paid Traffic

----------

Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

 

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The  5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

...more
View all episodesView all episodes
Download on the App Store

The Fitness Business Podcast with Erin Dimond and Jordan DuggerBy Erin Dimond and Jordan Dugger

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

660 ratings


More shows like The Fitness Business Podcast with Erin Dimond and Jordan Dugger

View all
The School of Greatness by Lewis Howes

The School of Greatness

21,130 Listeners

The Model Health Show by Shawn Stevenson

The Model Health Show

7,339 Listeners

Mind Pump: Raw Fitness Truth by Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge

Mind Pump: Raw Fitness Truth

11,716 Listeners

Earn Your Happy by Lori Harder | YAP Media

Earn Your Happy

2,815 Listeners

Choose Hard by Cody McBroom

Choose Hard

774 Listeners

The Martell Method w/ Dan Martell by Dan Martell

The Martell Method w/ Dan Martell

326 Listeners

THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

THE ED MYLETT SHOW

14,056 Listeners

The Rachel Hollis Podcast by Three Percent Chance

The Rachel Hollis Podcast

16,682 Listeners

Bedros Keuilian Podcast Show by Bedros Keuilian

Bedros Keuilian Podcast Show

2,225 Listeners

The Dr. Hyman Show by Dr. Mark Hyman

The Dr. Hyman Show

9,269 Listeners

Mind Over Macros by Mike Millner

Mind Over Macros

1,074 Listeners

The Dr. Gabrielle Lyon Show by Dr. Gabrielle Lyon

The Dr. Gabrielle Lyon Show

1,117 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,790 Listeners

Build with Leila Hormozi by Leila Hormozi

Build with Leila Hormozi

825 Listeners

The Ultimate Human with Gary Brecka by Gary Brecka

The Ultimate Human with Gary Brecka

2,965 Listeners