The humble subject line might only be a few words but it is actually one of the most important pieces of content we create in our email marketing.

Getting even a small bump in open rates for your emails puts so many more people into your marketing efforts. So, getting those subject lines working is really a high leverage activity. Make just a few tweaks and you could have a big impact on your bottom line.

In this episode, hosts Suzi Dafnis and Michelle Falzon look at 8 of their favourite types of subject lines and share examples.