This week on the Hosting Hotline, Sarah and Annette answer a thoughtful question from Emily in Australia, who’s deciding between two strong guest avatars for her soon-to-launch short-term rental: a family-friendly, non-toxic stay or a high-demand wedding-guest retreat located just steps from one of the area’s most popular venues.

If you’ve ever wondered whether you’re choosing the right avatar—or worried you might be leading with emotion rather than strategy—this episode breaks down exactly how to assess your market, understand your demand drivers, and choose an avatar that aligns with your goals.

Sarah and Annette walk through the realities of both niches, how ADR and booking windows change based on guest type, and why “when you confuse, you lose” is one of the most important truths in STR marketing.

Whether you're defining your avatar for the first time or rethinking your current strategy, this conversation gives you the clarity and confidence you need to position your property for success.

In this episode we cover:

• How to evaluate whether your chosen guest avatar aligns with your market
• The difference between a family-friendly stay and a wedding/event traveler
• Why appealing to everyone leads to confusion and fewer bookings (“confuse and lose”)
• How to define what success looks like before choosing your niche (profitability vs. alignment)
• Key differences in ADR, booking windows, and seasonality across both avatars
• How proximity to a major wedding venue impacts demand and pricing strategy
• Why clarity in marketing, photography, and copy directly boosts conversions
• When (and how) to pivot if your current avatar isn’t performing

Mentioned in this episode:

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