Social Proof is based on the idea that we tend to do what we observe other people are doing.

It’s why nightclubs like to have people queue out onto the street or why restaurants will fill their tables from the window first - so people driving or walking by will think –“Hey, this is a popular place, let’s go in.”

We all inherently find “safety in numbers” and you can use this compelling quirk of humanity in your content-based marketing.

In this episode, hosts Suzi Dafnis and Michelle Falzon look at 5 ideas for adding compelling social proof to your content (and it goes WAY beyond just including a few testimonials on your website!).