The Chris LoCurto Show

530 | 3 Rules To Hedge Against Customer Loss


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Use the timestamps below to guide you better as a leader or individual:
  • Clients' loss and retention. 0:00
    • Client loss and retention, repeat customers, and customer loyalty.
    • Why businesses struggle to keep repeat customers.
  • How to keep repeat customers. 2:02
    • The importance of having repeat customers.
    • The number one reason why people don't have customers.
    • Loyalty from customers even when things go wrong.
    • Understanding the resiliency of the client.
  • Why do leaders struggle to keep repeat customers? 5:23
    • Widespread impact on people's businesses.
    • Companies have a 60-70% chance of selling to existing customers.
    • 65% of a company's business comes from existing clients.
    • 72% of customers switch to a competitor after one bad experience.
  • Selling to current clients. 8:56
    • The one caveat, keep in mind the stats are averages.
    • The first purchase is a high-end purchase.
  • Things that hold leaders back. 10:40
    • Things that hold leaders back.
    • Mindset is the key to business growth.
    • The lack of care about customer service.
    • Money and greed are more important than service.
  • The importance of customer support. 15:50
    • Dunder Mifflin vs staples and office.
    • The three rules of a real estate agent.
    • Rule one, a strong onboarding process.
    • The first impression is a lasting one.
  • What does it mean to have a good rapport? 19:41
    • Trust is the heart and soul of relationships with clients.
    • The importance of rapport.
    • Treat every experience as a one-off sale.
    • Create walking billboards.
  • The importance of high-quality communication. 24:57
    • The biggest reason why clients bail after onboarding.
    • Rule two is high-quality communication.
    • Unsubscribing from marketing emails, but keeping them coming in.
    • Keeping the quality flowing.
    • Communication is a big part of client retention.
    • One of the biggest issues with retention.
  • Setting expectations for a one-off product. 32:13
    • Disagree with everyone on this podcast episode.
    • Expectation setting even with a one-off product.
    • How to build trust and rapport with one-off products.
    • The importance of being intentional and intentional.
  • Managing client outcomes and expectations. 35:21
    • Rule three, managing client outcomes.
    • Having a strategy for the customer's journey.
    • Investing in education and community.
    • Getting to know the customer and their needs.
  • Managing the outcome and the key deliverables. 39:21
    • Key deliverables instant plan.
    • Managing the outcome to reverse-engineer the process.
    • Three rules to retain clients.
    • The average company loses 23 to 30% of its customers each year.
...more
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The Chris LoCurto ShowBy Chris LoCurto

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