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Mike Schultz is the president of RAIN Group, a world-renowned as a consultant and sales expert. He is co-author of several books including the Wall Street Journal bestseller Rainmaking Conversations: How to Influence, Persuade, and Sell in Any Situation.

On this episode of The Salesman Podcast Mike explains why what you think you know about B2B sales is wrong and the best practices to win bigger, complex deals.

 

Video Podcast:

 

Audio Podcast:

 

Resources mentioned:

* RainSalesTraining.com

* 5 Sales Prospecting Myths Debunked [New White Paper]

* @mike_schultz

 

Transcript:

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