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On this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address a listener question from the mailbag from someone who wanted to know whether they should outsource their lead generation.

The guys talk about the three different types of lead generation, sales person directed, internally focused, or outside agency directed.

They also give some insight on how to look at these three areas of focus, depending upon where you are in your business.

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