Today's episode is particularly special as I'm recording this one year exactly since the launch of this podcast, which has now reached number 11 in the marketing charts, sharing the stage with influencers like Amy Porterfield. A heartfelt thank you for supporting this podcast, and helping to squash so many of my own limiting beliefs that success is for people 'over there'.

It is for you and me.

Episode Highlights:

• Kate Waterfall Hill's Journey: Today, we have the pleasure of having Kate Waterfall Hill with us, sharing her journey from a newly qualified coach to where she stands now. Kate's story is an inspiring story of finding her niche in leadership coaching, particularly focusing on TikTok as a platform for marketing her unique skills.
• Discovering and Leveraging Your Own Unique Skills: Kate talks about the importance of identifying what works for you in terms of marketing and growing your business. Her journey emphasises the power of leveraging one's unique abilities and style, in her case, using humor as a key marketing tool on social media platforms.
• The Importance of Niching Down: Through Jo's program, Kate realised the importance of niching down and focusing on leadership coaching. This clarity allowed her to provide more targeted and impactful coaching services.
• Engaging with Your Audience: Kate also discusses the significance of engaging with your audience, whether it's through social media platforms like TikTok or traditional methods. The personal touch and authenticity in engagement are key to building a loyal following and client base.
• Q&A Session: The episode features a lively Q&A session where Kate answers questions from the audience, offering insights into her coaching practice, marketing strategies, and how she manages to keep her content fresh and engaging.

Key Takeaways:

• Authenticity in Coaching: Authenticity is crucial in the coaching business. By being genuine and leveraging your unique traits, you can attract the right clients who resonate with your message.
• Consistency in Marketing: Consistency in your marketing efforts, especially on platforms like TikTok, can lead to significant growth and recognition in your niche.
• Finding Your Marketing Groove: It's important to find what marketing strategies work best for you and your coaching practice. For Kate, humor and engaging content on TikTok have been instrumental in her success.
• Community and Support: Building a community and having a support system, like what Jo offers through her program, can be invaluable for personal and professional growth in the coaching industry.

Kate Hill's journey is a testament to the power of finding your niche, being authentic, and consistently engaging with your audience. Her success story offers valuable lessons for coaches at any stage of their career.

Call to Action:

If you enjoyed this episode please rate and leave me a review. Then email ([email protected]) or message me on social media by Friday 22 March to let me know you've done it and I'll put your name in a draw to win my new 2024 course called Signature Solution where you'll build a super solid niche and offer plus share it with your network to gain your first paying clients.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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Mentioned in this episode:

✨ 2026 Coaches’ Planner – Your Three Ways to Join In

A few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year.