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"I'm going to start a business and I'm going to feed professional athletes."

In this episode, Troy Meadows interviews Kelly Newlon, founder of RAD (Real Athlete Diets). Kelly shares her journey into running and trail racing. She talks about how her love for running started at a young age and how she discovered trail running in high school. Kelly also discusses how RAD came to be and how she merged her passion for culinary arts with her love for the outdoors. She emphasizes the importance of intentionality in life design and making choices that align with your values and goals.

Kelly also provides insights into contract negotiations for athletes and the value proposition they bring to brands. In this conversation, Kelly from Rad Boulder discusses athlete contracts, life design, and her involvement with the United Nations Environmental Program (UNEP). She shares insights on negotiating athlete contracts, including the importance of knowing your worth, understanding the market, and being willing to walk away.

Kelly also talks about the Do Epic Shit Awards, an initiative she started to celebrate individuals making a positive impact in the outdoor community. Additionally, she highlights her work with UNEP, where she collaborates on projects that bring awareness to environmental issues. The conversation provides actionable advice for both elite athletes and everyday individuals looking to create a fulfilling life.

Kelly's Links:

IG: @radboulder

Website: https://www.radboulder.com/

Things we talked about on the show:

R.A.D. Boulder

Culinary Institute of America

Runners Roost in Boulder

Ultimate Direction

"Do Epic Shit" awards

Tim Tolifsons - What Goes Unsaid 

Dylan Bowman - Pyllars

Free to Run Stephanie Case - Pyllars Pod

EpisodeStephanie Case - Freetrail Pod Episode

Kim Gaylord 

High Lonesome 100

RUFA - Running Up For Air

Jared Cambell

Suffer Better - NP in Co

Bob Africa & Peter Downing

HellBender 100

United Nations Environmental Program (UNEP)

Mina Guli - Running for the water purity crisis 

Mina Guli - The Thirst FoundationLewis Pugh - Hudson Swim 

Mina Guli runs the length of the Seine River in France

Jason Koop

Favorite Trail - Longs Peak

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running, trail running, RAD, Real Athlete Diets, culinary arts, life design, intentionality, contract negotiations, value proposition, athlete contracts, negotiation, worth, market, Do Epic Shit Awards, outdoor community, UNEP, environmental issues