Marketing is rarely the love story of a therapist’s business. For many clinicians, it feels awkward at best—and misaligned, salesy, or draining at worst.

In this Valentine’s week episode, I’m not trying to convince you to love marketing. Instead, I’m inviting you to rethink your relationship with it. Because the truth is: marketing isn’t going anywhere. And how you relate to it directly impacts how sustainable your practice feels over time.

We talk about why traditional marketing advice often clashes with therapist values, how that “ick” factor gets created, and what shifts when marketing is reframed as connection, clarity, and invitation rather than persuasion or self-promotion. This episode is about finding a steadier, more grounded way to engage with marketing—one that supports the life and practice you’re building instead of competing with it.

Here’s what you’ll learn in this episode:

1️⃣ Why marketing feels misaligned for so many therapists—and why that reaction actually makes sense

2️⃣ How reframing marketing as connection (not selling) changes both your experience and your results

3️⃣ Why your clinical skills already translate to strong marketing—and how to apply them earlier in the client journey

4️⃣ How clear marketing supports full-fee work, quicker decisions, and better-fit clients

Resources & Links Mentioned:

1. Learn more about Confident Copy: https://walkerstrategyco.com/confident-copy
2. The Walker Strategy Co website: https://walkerstrategyco.com

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Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.