Jordan has recorded a few episodes on ads but I (Erin) wanted to give you my take and my perspective on them as well. I wanted to start with what I believe you should have dialed in with your business before you start running ads or you'll just be burning money which you don't want. I'll also explain the importance of customer lifetime value, why Starbucks is the king of it, and how to improve it in your business as well.

 

Time Stamps:

 

(0:31) Life Update

(2:15) Made A Post Recently

(3:33) Prerequisites To Running Ads

(6:55) Why It’s Important To Have Premium Pricing

(8:30) Average Customer Spending 6k

(9:09) The 3 Offers

(10:00) Starbuck’s LTV

(13:32) Your Sales Process

(15:45) What Agencies Don’t Tell You

(16:52) Optimizing Ads

(18:07) Impact AI Software

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