As far back as he can remember, Michael Cooney has always enjoyed being around small business owners. Growing up in a big Irish family, Cooney was no stranger to good food either, as there was plenty of home cooking. Cooney wouldn't REALLY understand food until he moved to California, where he worked for the Malibu Group. Cooney would return to Boston and work for Public House and Sorriso. It was at Sorriso where Cooney met future business partner, John Paine and the dreaming commenced. By 2014 Brewers Fork, located in Charlestown, MA, was founded and the team has been receiving nothing but praise ever since.

Show notes… Favorite success quote or mantra:

"Would you serve it to your mother?"

In this episode with Michael Cooney, we discuss:

• How Cooney got his start in the industry.
• Letting the authentic personality of your servers shine through.
• Using work ethic and hustle to get ahead.
• Don't wait to do something. Take initiative. Communicate what you did. Ask for forgiveness later.
• The difference between doing something FOR someone and TO someone.
• How bar tending is really about making people feel comfortable and like they belong at your bar.
• The benefits of taking a job where you can "run your own show." In others words, working a job where you have freedom to manage yourself and be creative. It is in managing yourself and having freedom to create where you truly grow.
• Being aware that you never know who you future investors could be, so treating everyone like they're a future investor.
• How to get on the same page as your business partner, and what to consider when going into business with someone.
• How to approach someone you want to barrow money from. Make sure they're investing in you, not the business. Also, being clear from the beginning, what that conversation is going to look like.
• Banding together with our business and restaurant owners in your community.
• How creating a culture where your staff have their own regulars comes from giving your team knowledge and freedom.

Today's sponsor:

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Knowledge bombs

1. Which "it factor" habit, trait, or characteristic you believe most contributes to your success?
   • Work ethic.
2. What is your biggest weakness?
   • Patience.
3. What's one question you ask or thing you look for during an interview?
   • Eye contact.
4. What's a current challenge? How are you dealing with it?
   • Staffing.
   • Don't focus on find new staff, focus on retaining staff.
5. Share one code of conduct or behavior you teach your team.
   • Would you serve that to your mother?
6. What is one uncommon standard of service you teach your staff?
   • Have fun with your table.
   • Don't worry about joking.
7. What's one book we must read to become a better person or restaurant owner? GET THIS BOOK FOR FREE AT AUDIBLE.COM
   • 7 Habits of Highly Effective People: Powerful Lessons in Personal Change.
8. If there was one tool or resource that you wish you had now -- or wish you had when you were getting started--to learn from others in the industry what would it be?
   • Toast.
9. What's the one thing you feel restaurateurs don't know well enough or do often enough?
   • Share knowledge.
10. What's one piece of technology you've adopted within your four walls restaurant and how has it influence operations?
    • Pandora Business
11. If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be?
    1. When given the option, drink the better beer or wine.
    2. Always take everything with a grain of salt.
    3. Always hug your mother.

Contact info:

@Brewers_Fork

[email protected]

Thanks for listening!

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Huge thanks to Michael Cooney for joining me for another awesome episode. Until next time!

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