The interest in “customer insights” is higher than ever, and more people are interested in both research insights and carrying out research on their own. But, who’s making sure research is done well? Therese sits down with Ned Dwyer, CEO and co-founder of Great Question, to talk about the balance between access and rigor in UX research. They discuss the need for democratization charters, how AI is reshaping research roles, and why enabling good research at scale is as much a cultural challenge as it is a technical one.

Connect with Ned Dwyer: LinkedIn

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Related NN/g Courses & Articles:

• ResearchOps: Scaling User Research (UX Certification course)
• Democratize Research in 5 Steps (free article)
• Democratization of UX (13-min video)