Josh Peterson didn’t start in short-term rentals by chasing deals. He started by solving a problem.

After too many mediocre hotel stays visiting his daughter at UNC, he bought a home near campus. What started as a second home quickly turned into a high-performing short-term rental—and then a full-on business.

But here’s where it gets interesting.

Instead of rushing to scale, Josh hit pause. He went back, optimized his first property, and unlocked a 35% revenue increase and a major jump in occupancy.

In this episode, we break down:

• Why optimizing one property can outperform adding more
• The exact pricing shifts that increased weekday bookings
• How data, not instinct, changed his strategy
• What “champagne taste” looks like in a profitable rental
• Why niche markets (like college towns) can be a long-term advantage
• How to think about scaling without overextending

If you’re thinking about your next property, this episode might change how you approach it.

Resources mentioned:

Check out Josh's STR at: https://phdstays.com/