Cubicle to CEO

56. How to Write Scroll Stopping Copy That Actually Sounds Like You


Listen Later

You know those insightful conversations that you refer back to again and again? This is one of them. Pull out your notes app or journal because there are SO many brilliant copywriting tips in this episode with Kira Hug, co-founder of the The Copywriter Club and co-host of The Copywriter Club Podcast. Kira leads a team of multiple copywriters in a micro-agency focused on personality-driven sales copy for course + membership launches.


We talk about how to authentically incorporate your voice and speech patterns into your writing so it actually sounds like you, non-verbal ways to enhance your copy, email subject titles that stop readers in their scroll, the difference between content writing and copy writing, and Kira also walks us through a powerful visual exercise to create your brand living room. I don’t want to give too much away, but I promise this episode is worth its hype. Connect With Kira

  • Uplevel your copy game!
  • On the web
  • On IG @kirazhug

  • Check out Kira's Recommended Books

    • How to Write a Good Advertisement
    • On Writing Well
    • How to Win Friends and Influence People
    • ___

      If you enjoyed today's episode, please:

      1. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
      2. Leave a positive review on Apple Podcasts
      3. Subscribe for new episodes every Monday 
      4. Learn more about your ad choices. Visit megaphone.fm/adchoices

        ...more
        View all episodesView all episodes
        Download on the App Store

        Cubicle to CEOBy Ellen Yin

        • 5
        • 5
        • 5
        • 5
        • 5

        5

        557 ratings


        More shows like Cubicle to CEO

        View all
        Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

        Build Your Tribe | Grow Your Business with Social Media

        2,623 Listeners

        The Amy Porterfield Show by Amy Porterfield

        The Amy Porterfield Show

        4,593 Listeners

        Well-Oiled Operations with Stacy Tuschl by Stacy Tuschl

        Well-Oiled Operations with Stacy Tuschl

        523 Listeners

        Side Hustle Pro by Nicaila Matthews Okome | Side Hustle Pro Media

        Side Hustle Pro

        1,772 Listeners

        The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

        The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

        12,064 Listeners

        THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

        THE ED MYLETT SHOW

        14,027 Listeners

        She Means Business Show by Carrie Green

        She Means Business Show

        313 Listeners

        Woman of Influence by Julie Solomon

        Woman of Influence

        1,443 Listeners

        Biceps After Babies Radio by Amber Brueseke

        Biceps After Babies Radio

        2,110 Listeners

        Hello Seven Podcast by Rachel Rodgers

        Hello Seven Podcast

        586 Listeners

        the bossbabe podcast by Natalie Ellis

        the bossbabe podcast

        2,014 Listeners

        Powerhouse Women by Lindsey Schwartz

        Powerhouse Women

        889 Listeners

        The Jasmine Star Show by Jasmine Star

        The Jasmine Star Show

        2,600 Listeners

        Creator Science by Jay Clouse

        Creator Science

        463 Listeners

        Good Content with Shannon McKinstrie by Shannon McKinstrie

        Good Content with Shannon McKinstrie

        126 Listeners