Cubicle to CEO

56. How to Write Scroll Stopping Copy That Actually Sounds Like You


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You know those insightful conversations that you refer back to again and again? This is one of them. Pull out your notes app or journal because there are SO many brilliant copywriting tips in this episode with Kira Hug, co-founder of the The Copywriter Club and co-host of The Copywriter Club Podcast. Kira leads a team of multiple copywriters in a micro-agency focused on personality-driven sales copy for course + membership launches.


We talk about how to authentically incorporate your voice and speech patterns into your writing so it actually sounds like you, non-verbal ways to enhance your copy, email subject titles that stop readers in their scroll, the difference between content writing and copy writing, and Kira also walks us through a powerful visual exercise to create your brand living room. I don’t want to give too much away, but I promise this episode is worth its hype. Connect With Kira

  • Uplevel your copy game!
  • On the web
  • On IG @kirazhug

  • Check out Kira's Recommended Books

    • How to Write a Good Advertisement
    • On Writing Well
    • How to Win Friends and Influence People
    • ___

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        Cubicle to CEOBy Ellen Yin

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