Pricing is challenging, it’s emotional, and it feels personal. And as women, we already deal with so much more imposter syndrome and inferiority complex - it is all more rampant among women than men. And I think a lot of that is because with men, if they do have some kind of imposter syndrome, it is a bit easier for them to look around themselves and see other men in positions of power or another man doing what they want to do.

It is harder for women, for people of color, for minorities to be able to see the type of person that we want to be, in the role that we want to be, reflected back at us. It’s harder to find someone who looks like us in roles of leadership.

Yes, I do think it’s changing and shifting! But it’s happening slowly, or at least at times it feels like it. And it can lead us to get stuck in this cycle of imposter syndrome and feeling like we aren’t worthy for asking for more money for our services. And I’m over it! I think women should charge more. I think creatives should charge more. And this episode today, if nothing else, is permission to charge more.

But I also wanted to share some practical things to think about and tips if you feel like you are in a place of wanting to raise your prices. Here’s some of the main things I talked about in this episode:

• When it is time to raise your prices
• When was the last time you raised your prices?
• Looking at your cost increases
• Explaining your price increase to clients or not
• Education investments
• What to do if you are overbooked and overwhelmed
• Small price hikes throughout the year versus an uncomfortable, massive income
• Working with clients who don’t appreciate you and your services
• Does anyone describe you as cheap or affordable?
• “Charge your worth”

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Full show notes here

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