Today, I bring you a unique how-to guide aimed at cutting through the noise with a holistic approach. Here's a roadmap to constructing your profitable niche and offer pyramid, ensuring your coaching business not only stands out but thrives.

Key Takeaways:

1.Front Door Focus on A to B Transformation - [00:01:00]

Emphasise a simple, relatable 'I help' statement that speaks directly to what your clients actively seek, ensuring you address their front door needs before exploring deeper issues.

2.Is It a Bleeding Neck Problem? - [00:05:00]

Prioritise urgent, pressing problems that your ideal client needs to resolve immediately, rather than nice-to-haves that lack urgency in their eyes.

3.Demonstrated Through Concrete Ideas - [00:09:00]

Develop clear, compelling offers that solve specific problems quickly and effectively, avoiding over-complication and focusing on immediate value.

4.Your Point of View - [00:12:00]

Share your unique perspectives, beliefs, and stories to stand out in the crowded coaching market, creating a niche of one that attracts clients to your distinctive edge.

Conclusion:

[00:13:00] Jo underscores the importance of continually refining your business edge, beyond mere tactics like DMs or ads, toward building a robust and distinctive coaching practice.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

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