We all know it's better to give than to receive, but in business, sometimes you have to give in order to see a return. The term "reciprocity effect" refers to the idea that by extending a gift or favor to clients, they are more likely to return the favor and do something for you, as well. It's a basic human tendency.

In this episode of Stay Paid, Luke and Josh discuss how you can apply the reciprocity effect to your business and marketing, and how to make sure your client gifts are appreciated.

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