Jo Lott discusses powerful strategies for coaches to rapidly expand their audience and client base through exponential growth activities. Instead of relying solely on slow-building tactics like social media, Jo shares four high-impact approaches that can lead to significant growth in a short period of time.

Key Points:

Introduction (0:00-2:00)

• The power of exponential growth vs linear growth for building an audience
• Why social media alone has limits for rapidly growing your coaching business

Exponential Growth Strategy #1: Guest Appearances (2:00-4:00)

• Getting featured on other people's podcasts, videos, blogs, etc. to tap into their existing audience
• How to identify the right hosts/creators who have your ideal clients
• The benefits of borrowed trust and credibility

Exponential Growth Strategy #2: Speaking (4:00-7:00)

• Pitching yourself to speak at conferences, seminars, meetups, etc. attended by your target clients
• An example of how one client landed huge speaking opportunities that resulted in new clients
• Tips for getting accepted as a speaker, even early on

Exponential Growth Strategy #3: Leveraging Existing Audiences (7:00-9:00)

• Working with complementary coaches/influencers to get featured in front of their audiences
• A success story of a client who gained 700 Instagram followers and 48 discovery calls in 24 hours

Exponential Growth Strategy #4: Online Advertising (9:00-11:00)

• Using paid ads on Facebook, Instagram, Google, YouTube to accelerate your reach
• The need for upfront investment, having the backend set up properly, and a learning curve

Closing Thoughts (11:00-13:00)

• Balancing exponential growth with your own consistent audience building
• The benefit of having accountability and support in implementing these strategies

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.