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I get so many questions about ads, so I’m pumped to have my friend Tanya on the podcast today to talk about when is a good time to use ads as a strategy in your business and what you should consider before running paid traffic.Tanya Neufeld, founder of the Strategiste, is a former Facebook employee with a New York City agency background, so she has the insider scoop on all things Facebook ads. She runs a holistic consultancy for struggling solopreneurs who are looking to grow online with authentic and creative systems.

We chat about the mistake of trying to scale a business that isn’t ready to be scaled, how to run low cost ads as a way to gather helpful data about your audience, and her iceberg framework to running a true no-hustle business.

Whether you’re brand new to ads or a seasoned pro, this episode is a great reminder to re-evaluate the parts of our business that tend to get ignored but are vital to long-term success. Connect With Tanya:

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