If you've ever felt like your freelance life has been a neverending feast-or-famine roller coaster, chances are you're missing one (or more) pieces of a full client acquisition machine.

You've likely "dabbled" with bits and pieces here and there, but you've never fully built each of the individual parts and refined them to the point where everything is working as a well-oiled machine bringing you high-quality clients every single month.

In this week's episode of the 6 Figure Creative Podcast, I break down each of the major parts of your Client Acquisition Machine, as well as what specific numbers you should be aiming for as a benchmark.

If you've ever wanted more stability and predictability in your business, and you want a clear roadmap for how to make 2025 your best year ever, this episode is for you.

In this episode you’ll discover:

For full show notes, visit https://6figurecreative.com/323

Here are a few of the biggest lies when it comes to marketing your freelance business.

If any of that sounds like you, my guess would be you likely have very little predictability in your income.

You might go from having more gigs than you can handle, followed by extreme famine periods where your calendar dries up (along with your bank account).

If you want steady, predictable income for your business every single month, there are 4 key things you need in place.

If you're even missing one of these four pieces, you're making your path to predictability extremely difficult (or impossible).

In this episode you’ll discover:

For full show notes, visit https://6figurecreative.com/322

Ever felt like your industry is just too saturated to stand out? Like you're just a tiny drop in a massive ocean? You're not alone.

Nearly every freelancer has a moment (or ten) where they doubt themselves and their ability to stand out in a crowded "red ocean".

That's why I was so excited to talk to James Martin from Made By James.

James is a designer who's had immense success in the crowded niche of logo design.

He's found a way to not just stand out, but thrive in an incredibly competitive niche. James is averaging around 1,000 inquiries from potential clients every single year, and this has allowed him to cherry-pick the best gigs and reject the "bill paying work" that many freelancers are forced to say yes to.

Whether you're a designer or not, this episode will contain a lot of fantastic advice from someone who's built an incredible, long-lasting career as a freelancer.

In this episode you’ll discover:

For full show notes, visit https://6figurecreative.com/321

"I need more clients".

That's the #1 problem our community has in every single poll we run.

The issue with getting clients is that no matter how good you are at what you do, you will never be able to get enough clients if no one knows you exist.

That's why we wanted to dedicate an entire episode to discussing our favorite 3 methods for building awareness and growing your business.

Creatives have to learn this stuff if they ever want to get out of the "feast or famine" lifestyle.

For full show notes, visit https://6figurecreative.com/320

Here are the two rules for attracting your dream clients.

Rule #1: Be attractive.

Rule #2: Don't be unattractive.

That's literally it.

The hard part comes when you actually look at what is "attractive" to your dream clients.

I'd bet you have a long list of alllll the things you want to see in their dream clients/projects, but very few people take the time to look at themselves and ask the most important question...

"Am I the type of person that would attract this sort of dream client/project?"

In many cases, that answer is, unfortunately, no. You're not anywhere close to being attractive to your dream clients.

In other cases, you might be attractive to them, but you're doing little to nothing when it comes to communicating all the attractive things you have to offer them.

In this continuation of our Client Acquisition Series, we dive into what it takes to attract your dream clients.

In this episode you’ll discover:

For full show notes, visit https://6figurecreative.com/319

Have you ever had one of those awkward situations with a crush where you were TOTALLY into them, but you weren’t sure if they were into you?

Yeah... That sucks. Unfortunately, there’s nothing we can do to help you there since we give business advice instead of dating advice.

What we CAN help you with is the client equivalent of that situation. Here’s what I mean...

You’re talking to a dream client. You’re way into working with them, but you’re just not sure if they’re into you.

There are actually 7 key points to cover with every potential client, and if each point is a “positive”, then they’re giving you their permission to pitch/sell them (i.e. take the relationship to the next level).

This framework was shared with us by someone earning multiple millions per year, and it works perfectly in the freelance world.

In this episode you’ll discover:

For full show notes, visit https://6figurecreative.com/318

Client acquisition is a nerdy marketing term that basically boils down to one thing: getting clients.

While the idea is simple, our freelance community seems to be deathly allergic to client acquisition.

I get it... None of us got into this game because we wanted to become marketers. We do this because we love spending all day every day doing what we love by being creative.

Unfortunately, that's not how it works. Unless you simply want this to be your hobby, client acquisition is a skill and a process you have to learn, develop, and grow.

The alternative is to keep doing what you're likely doing now... sit around and hope a client finds you.

If your current "strategy" is "hope marketing", this episode gives you the big picture view of how you can get complete strangers to hire you instead of waiting around for a miracle.

In this episode you’ll discover:

For full show notes, visit https://6figurecreative.com/317

Ever been offered a gig where a company or agency is hiring you on as a contractor (or subcontractor)?

To anyone desperate for work it an sound like a dream, but here's the catch – it's actually a trap.

In our latest podcast episode, I break down why contracting can seem like a godsend for freelancers desperate for gigs, but it often becomes a nightmare that's impossible to escape.

So, what’s the alternative? This week I dive into:

For anyone who's currently contracting under another company, I hope by the end of this episode, you get away from the "dark side" and learn how much better a stable freelancing model can work for you.

For full show notes, visit https://6figurecreative.com/316

Ever feel like you're stuck on a rollercoaster of feast or famine with freelance work? You land a big project, then... crickets.

We've spoken to over 800 freelancers 1 on 1 this past year, and nearly EVERY one of those freelancers was in the same boat... lack of consistency, and lack of any real plan.

In this week's episode of the 6 Figure Creative Podcast, I'm hitting you with some tough love to break that cycle and give you the real "secret" to consistent clients and income. (Hint: It's not a magic trick.)

The secret to earning consistent income and landing premium clients isn’t what you think. It won’t be found in sporadic social media posts or half-baked marketing efforts. It’s about changing who you are.

This episode is for YOU if:

Ready to finally ditch the feast or famine cycle?

For full show notes, visit https://6figurecreative.com/315

Ever feel like finding the perfect niche is like walking a tightrope? One wrong step, and you're either too broad and get lost in the crowd, or too narrow and miss out on opportunities.

In our latest episode, we unravel this tricky dilemma. Whether you're worried about losing clients by niching down or spreading yourself too thin, we've devoted an entire episode to helping you find that perfect sweet spot!

🎧 Listen Now to learn:

Don’t miss this episode if you want to become sought-after while still offering enough to attract and retain clients.

In this episode you’ll discover:

For full show notes, visit https://6figurecreative.com/314