6 Figure Creative

6 Figure Creative

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6 Figure Creative episodes

  • #320: Our Favorite 3 Methods For Creating Awareness | The Client Acquisition Series

    "I need more clients".

    That's the #1 problem our community has in every single poll we run.

    The issue with getting clients is that no matter how good you are at what you do, you will never be able to get enough clients if no one knows you exist.

    That's why we wanted to dedicate an entire episode to discussing our favorite 3 methods for building awareness and growing your business.

    Creatives have to learn this stuff if they ever want to get out of the "feast or famine" lifestyle.

    In this episode you’ll discover:
    • How to make an offer so good people feel stupid saying no
    • How to harness three of the six different lead sources
    • The thousand true fans model
    • How you can advertise for free
    • Why an email list is crucial to more and more freelancers
    • The importance of cleaning your mailing list
    • For full show notes, visit https://6figurecreative.com/320

      44 min
    • #319: How To Attract Your Dream Clients | The Client Acquisition Series

      Here are the two rules for attracting your dream clients.

      Rule #1: Be attractive.

      Rule #2: Don't be unattractive.

      That's literally it.

      The hard part comes when you actually look at what is "attractive" to your dream clients.

      I'd bet you have a long list of alllll the things you want to see in their dream clients/projects, but very few people take the time to look at themselves and ask the most important question...

      "Am I the type of person that would attract this sort of dream client/project?"

      In many cases, that answer is, unfortunately, no. You're not anywhere close to being attractive to your dream clients.

      In other cases, you might be attractive to them, but you're doing little to nothing when it comes to communicating all the attractive things you have to offer them.

      In this continuation of our Client Acquisition Series, we dive into what it takes to attract your dream clients.

      In this episode you’ll discover:

      • Why Guitar Center is the worst place to buy gear (unless they sponsor us)
      • How Mark closed a half-million-dollar deal
      • Why different clients need different approaches
      • Setting expectations in advance
      • High ticket vs. low ticket sales
      • How to become attractive to your dream clients
      • How to stay top of mind without being cringy
      • Why red ocean businesses struggle
      • For full show notes, visit https://6figurecreative.com/319

        41 min
      • #318: The 7 Key Topics To Cover With Every Client BEFORE The Sale | The Client Acquisition Series

        Have you ever had one of those awkward situations with a crush where you were TOTALLY into them, but you weren’t sure if they were into you?

        Yeah... That sucks. Unfortunately, there’s nothing we can do to help you there since we give business advice instead of dating advice.

        What we CAN help you with is the client equivalent of that situation. Here’s what I mean...

        You’re talking to a dream client. You’re way into working with them, but you’re just not sure if they’re into you.

        There are actually 7 key points to cover with every potential client, and if each point is a “positive”, then they’re giving you their permission to pitch/sell them (i.e. take the relationship to the next level).

        This framework was shared with us by someone earning multiple millions per year, and it works perfectly in the freelance world.

        In this episode you’ll discover:

        • How to help your clients better by determining their needs
        • When closing a deal comes down to good timing
        • What to do if a client isn't sure they want to hire you
        • Why being open and honest with clients is the only way to run a healthy business
        • How to discuss your workflow and delivery with clients before closing a deal
        • Why it's vital that clients trust you implicitly
        • For full show notes, visit https://6figurecreative.com/318

          39 min
        • #317: How To Get A Complete Stranger To Hire You | The Client Acquisition Series

          Client acquisition is a nerdy marketing term that basically boils down to one thing: getting clients.

          While the idea is simple, our freelance community seems to be deathly allergic to client acquisition.

          I get it... None of us got into this game because we wanted to become marketers. We do this because we love spending all day every day doing what we love by being creative.

          Unfortunately, that's not how it works. Unless you simply want this to be your hobby, client acquisition is a skill and a process you have to learn, develop, and grow.

          The alternative is to keep doing what you're likely doing now... sit around and hope a client finds you.

          If your current "strategy" is "hope marketing", this episode gives you the big picture view of how you can get complete strangers to hire you instead of waiting around for a miracle.

          In this episode you’ll discover:

          • Why people will never hire you if they don't know you
          • How to build trust with potential customers
          • When it's time to be yourself
          • How dating and business are closely related
          • Why Mark is was more of a ladies' man than Brian
          • How adding value in the long term sets you up for success
          • Why our "comfort zone" is holding us back
          • Why we need to be ourselves and not be afraid of alienating some people
          • How appealing to everyone is a bad thing for our businesses
          • For full show notes, visit https://6figurecreative.com/317

            39 min
          • #316: Contracting Is For Suckers | There’s A Better Way To Freelance

            Ever been offered a gig where a company or agency is hiring you on as a contractor (or subcontractor)?

            To anyone desperate for work it an sound like a dream, but here's the catch – it's actually a trap.

            In our latest podcast episode, I break down why contracting can seem like a godsend for freelancers desperate for gigs, but it often becomes a nightmare that's impossible to escape.

            So, what’s the alternative? This week I dive into:

            • The 10% rule every freelancer should follow.
            • The illusion of security in contracting gigs
            • A stable freelancing model with diversified income streams, stackable projects, and flat-rate pricing
            • For anyone who's currently contracting under another company, I hope by the end of this episode, you get away from the "dark side" and learn how much better a stable freelancing model can work for you.

              For full show notes, visit https://6figurecreative.com/316

              34 min
            • #315: The REAL “Secret” to Consistent Clients (and Income) as a Freelancer

              Ever feel like you're stuck on a rollercoaster of feast or famine with freelance work? You land a big project, then... crickets.

              We've spoken to over 800 freelancers 1 on 1 this past year, and nearly EVERY one of those freelancers was in the same boat... lack of consistency, and lack of any real plan.

              In this week's episode of the 6 Figure Creative Podcast, I'm hitting you with some tough love to break that cycle and give you the real "secret" to consistent clients and income. (Hint: It's not a magic trick.)

              The secret to earning consistent income and landing premium clients isn’t what you think. It won’t be found in sporadic social media posts or half-baked marketing efforts. It’s about changing who you are.

              This episode is for YOU if:

              • You're tired of the inconsistent income struggle.
              • You're ready to take your freelancing seriously and build a real business.
              • You're open to ditching the "dream client" fantasy and attracting clients who are a perfect fit.
              • Ready to finally ditch the feast or famine cycle?

                For full show notes, visit https://6figurecreative.com/315

                22 min
              • #314: How to Find the Right Balance Between "Niching Down" and "Maximizing Value"

                Ever feel like finding the perfect niche is like walking a tightrope? One wrong step, and you're either too broad and get lost in the crowd, or too narrow and miss out on opportunities.

                In our latest episode, we unravel this tricky dilemma. Whether you're worried about losing clients by niching down or spreading yourself too thin, we've devoted an entire episode to helping you find that perfect sweet spot!

                🎧 Listen Now to learn:

                • How to avoid being too broad or too niche.
                • Real strategies to keep your services appealing and effective.
                • The secret sauce to being known for what you do best without pigeonholing yourself.
                • Don’t miss this episode if you want to become sought-after while still offering enough to attract and retain clients.

                  In this episode you’ll discover:

                  • When you should niche down
                  • Why outcomes are more important than services
                  • Avoiding common mistakes when niching down
                  • Pitching your services effectively
                  • Using the agency model vs. the collective model
                  • Why services shouldn't be the focus
                  • Helping clients achieve their vision
                  • For full show notes, visit https://6figurecreative.com/314

                    25 min
                  • #313: Case Study: The Solo Freelancer Earning $1 Million Per Year

                    I recently came across one of the coolest freelance businesses I've ever seen, and I wanted to bring this to the 6 Figure Creative audience.

                    I'm not going to spoil anything, but this freelancer is earning over $1 Million per year without a staff, without contractors, and he's able to accomplish this just by taking inspiration from a totally different industry than his own.

                    If you're feeling stagnant, stuck, uninspired, or you're simply not earning what you think you should be in your own business, this episode is absolutely for you.

                    In this episode you’ll discover:

                    • Why you shouldn't rely on a single point of failure
                    • Taking influence from other businesses outside of your industry
                    • Creating income stability with a better business model
                    • How to stay away from becoming an "inbred business"
                    • How successful entrepreneurs deal with roadblocks
                    • Sharing knowledge with your "competition"
                    • For full show notes, visit https://6figurecreative.com/313

                      29 min
                    • #312: How To Stop The "Feast Or Famine Cycle"

                      Ever felt trapped in the feast-or-famine cycle as a freelancer? I've been there, and it's brutal. But what if I told you there's a way out?

                      I just got back from Alex Hormozi’s amazing workshop in Vegas. Spending two days at Acquisition.com HQ with Alex, Leila, and their leadership team was nothing short of eye-opening.

                      Surrounded by business owners of all types, from an 18-year-old with a $250K landscaping business to people bringing in $10M+, I soaked in anything and everything that's working in business today.

                      My big takeaway?

                      Hormozi and his team harped on one core principle – finding and fixing the root cause of business bottlenecks.

                      And for 95% of freelancers, this boils down to one thing... lead generation.

                      In our latest podcast episode, I break down Hormozi's method that helped scale businesses to millions.

                      Don't let the feast-or-famine cycle continue for the rest of your life. Learn how to generate a steady stream of leads so you get to take control of your income.

                      In this episode you’ll discover:

                      • What I learned from the Hormozi's retreat
                      • Why it's important to find and eliminate bottlenecks in your business
                      • The things holding your business back
                      • Using paid ads for your business
                      • Testing ads the way the Hormozi's do
                      • Why this is all worth the effort
                      • For full show notes, visit https://6figurecreative.com/312


                        23 min
                      • #311: The 4 BIGGEST Things That Will Help You Charge More

                        I'm super excited to share this with you today because this is the stuff that really moves the needle in your business.

                        This is how you can charge more without losing clients or getting rejected.

                        This is how you make your clients SO happy that they refer all their friends to you.

                        This is how you become more attractive to your "dream clients".

                        And this framework comes from a business owner earning over $100,000,000 per year... so you know this stuff works.

                        Today's episode breaks down the 4 BEST ways to become more valuable, and if you get this right, you'll completely transform how you show up to clients.

                        99% of the freelancers I know neglect all 4 of these areas to their own detriment. As a result, they're losing gigs to their competitors, they get constant pushback on pricing, and they're not generating nearly enough referrals to keep their calendars full.

                        In this episode you’ll discover:

                        • Focusing on the end goal, not the short term
                        • The value exchange
                        • The importance of social proof and perceived likelihood of achievement
                        • How to close bigger deals
                        • How time delay affects pricing and client acquisition
                        • The expert wins: why experts get the job 9 times out of 10
                        • Why adding friction is a recipe for losing clients
                        • For full show notes, visit https://6figurecreative.com/311

                          51 min

                        About 6 Figure Creative

                        From the publisher's feed

                        6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing…

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