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A lot of us entrepreneurs have seen (and heard) from our parents and others that success requires a lot of hard work and long hours. I used to be frustrated with the whole “work smarter, not harder” concept because I saw my entrepreneurial parents embrace the hustle. I thought to gain success, you had to do anything and everything and work 80-100 hour weeks.

But you eventually reach a point where you just can’t work any harder! So how do you get to that next level of success? Working harder for it clearly isn’t the answer. You need to shift the way you think about your relationship with work. So in today’s episode, I talk about six lessons that will have you working smarter instead.

On this episode of Promote Yourself to CEO:

3:48 - When you do this, you get an exponentially higher return on your time and energy. So what’s lesson #1 and how have I practiced it in my business?

7:12 - What does the E in CEO not stand for? I learned this lesson the hard way!

11:46 - You’ve probably heard this phrase before, and there is some truth to it. I’ve had to follow this lesson whenever my business crossed another threshold.

17:03 - Many entrepreneurs, especially creative ones, find lesson #4 challenging to implement. But not doing so can eventually sabotage you.

20:41 - Don’t love the idea of going into debt to invest back into your business? Here’s what I did early on in my business for lesson #5.

25:32 - You can’t implement the final lesson through Google. You’ll face rites of passage in your business when you want this in your corner instead.

Mentioned in 6 Lessons to Work Smarter, Not Harder

• The CEO Collective
• Racheal on Instagram and TikTok
•  Rate and review on Apple Podcasts

 

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

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🎤 Thanks for listening! I'll see you next week!