This episode explores essential marketing strategies for photographers, focusing on website optimization and effective client engagement techniques to boost bookings. The discussion highlights the importance of understanding client needs and educating them about unique session offerings, such as bedtime photography, to foster trust and increase visibility.

• Review of Bloom Light Photography and suggested website improvements
• Importance of an engaging About Me page emphasizing the artistic process
• Benefits of having a detailed FAQ section for potential clients
• Encouraging the use of online booking systems to streamline the client experience
• Discussion on enhancing Instagram with effective pin posts and reels
• Review of Claire Mayo Photography with a focus on in-home sessions
• Need for client education regarding unique offerings like bedtime sessions
• Strategies to position oneself as an expert in niche photography markets

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