Let's discuss the often overlooked importance of creating your own signature coaching framework. Jo provides a step-by-step process for developing a unique methodology that can help you stand out in your niche, command higher rates, streamline your delivery, and elevate your expertise.

Show Notes

[00:00:00] Jo starts by highlighting three key reasons why coaches should consider creating their own signature framework:

[00:01:35] It allows you to command higher rates by shifting the focus away from hourly pricing to the value of your comprehensive system and results.

[00:03:50] It streamlines and scales your delivery by providing an established process to move clients through, preventing you from reinventing the wheel with each new client.

[00:04:45] It elevates your expertise and authority by demonstrating a well-thought-out process for guiding clients from start to finish.

[00:06:30] Jo then outlines a five-step framework creation process:

[00:06:45] Get hyper-focused on your niche and the specific transformation/outcome you want to focus on.

[00:07:35] Map out the transformational journey you'll take your clients on, typically consisting of 3-6 phases or steps.

[00:08:40] Add your unique methodologies and models – your "special sauce" that differentiates your approach.

[00:10:45] Systematise and create supporting materials (worksheets, assessments, etc.) to smoothly deliver your process.

[00:12:45] Map out how you'll package and offer your framework (e.g., high-ticket coaching programme, digital course, book, etc.).

[00:14:20] Throughout the episode, Jo emphasises the importance of niching down, innovating your approach, and positioning yourself as the go-to expert in your field. She also stresses that while supporting materials are helpful, the true value lies in your coaching expertise and ability to guide clients through the process.

Useful Links

How to secure more coaching clients' free training

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Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

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