Keenan  is CEO and president of sales consulting firm, A Sales Guy Inc. and was named one of the top 30 social sellers in the world by Forbes

On this episode of The Salesman Podcast Keenan is explaining what “GAP Selling” is and why your relationships, objections and closing are dead.

Resources:

* BOOK: Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price* ASalesGuy.com* Keenan on Linkedin* @Keenan* Post: Dealing With The Sales Objection: “I Need To Think About It…”