With over 75% of consumers preferring text messages over email or calls, are brands missing a critical opportunity to connect meaningfully with their customers?

Today, we’re joined by Amanda McGuckin Hager, Chief Marketing Officer at TrueDialog, where she’s leading the charge in leveraging SMS to create stronger connections between businesses and their customers. With a wealth of experience in technology marketing, Amanda recently stepped into her role as CMO and brings fresh perspectives on how brands can prioritize meaningful, timely, and effective communication strategies in an ever-evolving digital landscape.

Amanda McGuckin Hager has over 25 years of experience in brand, digital, and performance marketing. She has built high-performing teams that drive exceptional business results. As Chief Marketing Officer (CMO) of TrueDialog, she leads brand direction and marketing strategy, implementing processes, best practices, and tactics that increase company awareness and grow product demand.

With deep experience in brand development, partnerships, product marketing, public relations, performance marketing, research, and sales development, Amanda’s data-driven, repeatable, and scalable approach has been recognized with numerous awards. Amanda has supported four companies through successful exits.

RESOURCES

True Dialog: https://www.truedialog.com

Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0

Use code MEDEXP25 for $200 off registration

Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price.

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company