Host John Haskell and co-host Alex McKiernan welcome back John Locke to discuss the distinctions between mission, vision, and purpose in both business and personal life to define your ranch legacy. They emphasize the importance of shared vision in driving decisions and actions, highlighting the ICA process, a four-step tool for defining and achieving vision, and stress the significance of emotional connection to goals. This conversation also touches on the challenges of change, the importance of defining wants over needs, and the role of values in guiding decisions.

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In this episode, we cover:

• Defining mission, vision, and purpose
• The power of a shared mission and vision, and the importance of being emotionally connected
• The role of emotional investment and fulfillment, and the idea that wants are more important than needs
• Tools and processes for visioning and mission creation
• The importance of being open to new experiences, continuous revisioning, and the role of vision in guiding personal and professional growth

Connect with Connect with John:

• Follow on Facebook
• Send him an email at [email protected]

Connect with Alex:

• Follow on Instagram @robinettefarms
• Check out his website

Connect with Ranch Right:

• Subscribe on YouTube 
• Follow on Instagram @ranchrightllc 
• Follow on Facebook 
• Check out the website

Resources & Links:

• Episode 63. Mindset and Emotional Barriers to Succession
• 10x Is Easier Than 2x by Dan Sullivan
• Start With Why by Simon Sinek
• Find Your Why by Simon SInek, Peter Docker, and David Mead
• Book a Free Discovery Call to Learn More 
• Ranching for Profit 
• Ranching.FYI 
• Wally Olson, Olson Ranch LLC

Mentioned in this episode:

At Ranch Right, we build financial systems that make sense for real ranch operations — bookkeeping, reporting, and strategy that actually work.

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