Ken Rutsky helps B2B growth company executives in sales, marketing, and the C-Suite to breakthrough, achieve, and grow market leadership in new and existing markets.

On this episode of The Salesman Podcast Ken explains what he describes the “buyers world view”. In other-words, what they want and their mindset and emotions through that journey.

Resources:

* KenRutsky.com * Book: Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements* Ken on Linkedin* @Ken_Rutsky