Email open rates are going away, so what now? Is this the email apocalypse?

Tune in to hear what this update means for your eCommerce business, how to prepare your email account for iOS15 and how this might impact your email marketing strategy moving forward. 

Spoiler alert: it’s not as bad as you think 

What You'll Learn

• Is iOS15 going to kill email marketing?

Apple Announcement

https://www.apple.com/newsroom/2021/06/ios-15-brings-powerful-new-features-to-stay-connected-focus-explore-and-more/

Klaviyo Blog

https://www.klaviyo.com/blog/apple-ios-15-updates

Klaviyo Forum Thread on the Topic

https://community.klaviyo.com/metrics-and-analytics-36/how-is-the-ios-15-update-going-to-affect-klaviyo-s-open-rate-activity-tracking-1527

A Word from Andrew Balecki, CEO of Klaviyo

https://www.linkedin.com/posts/bialecki_apple-made-big-news-this-week-with-the-latest-activity-6808737559888310273-OzWy/

Omnisend Information Hub

https://opensaredead.com/

eCommerceBadassery.com/65

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This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy