Recurring revenue is often seen as the holy grail for online business owners — steady income, less launch stress, more freedom. But let’s be honest: it’s not always as easy as it sounds.

In this episode, I’m joined by my brilliant mastermind as we share real talk about what’s actually working for us in 2025.

Featuring myself alongside Destini Copp, Kate Kordsmeier, Sage Grayson, Faith Mariah, Liz Stapleton and Monica Froese.

Pssst... we have another pitch free panel planned for Sep 25th on getting traffic to your offers (especially without social media). Add it to your calendar.

Want help building your recurring revenue & selling more, your way? Click here to read more about the Soulful Sales Society & get 40% off annual membership until Sep 17th.

Some of the topics we covered:

• How can you start a membership with a small audience?
• Are low-cost memberships a “must” for coaches in the age of AI?
• How to design a membership that fits your energy and capacity
• How to retain members and reduce churn
• How to boost engagement and drive signups with ‘Get It Done Weeks’
• Other recurring revenue strategies that aren't memberships

Everyone's Links:

• Destini Copp
• Kate Kordsmeier
• Liz Stapleton
• Sage Grayson 
• Faith Mariah 
• Monica Froese

Other Links:

• Free Traffic School Panel September 25th
• Save 40% in the Soulful Sales Society Until Sep 17

QUICK LINKS:

👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way.

✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality.

🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.