Triplets Jessica, Jill, and Jennifer Emich came into this world, in that order, by way of New Jersey. All three would go on to attend the University of Nevada- Los Vegas. Two of the sisters got degrees in Hotel and Restaurant Management while Jennifer focused on Elementry ed. Eventually, the sisters found their way to Boulder, CO. In 2000 they opened their first restaurant Trilogy Wine Bar, which had a successful 9-year run before they sold in 2009. After 3 years away from the industry, the sisters decided it was time to open their second restaurant, Shine Restaurant & Potion Bar, also in Boulder, CO. On top of this, the sisters have opened their own beer brewery, herbal beverage company (Shine Potions) written cookbooks, and they curate special events under the shine sisters brand.

Show notes… Favorite success quote or mantra:

"Tap into your magic."

In today's episode with Jessica, Jill, and Jennifer Emich we will discuss:

• What we learn from our parents
• Importance of will power
• Traveling abroad to gain perspective
• Lessons learned from opening quickly
• Choosing the right city for your concept
• Open-mindedness
• Let go of expectations
• Going into business with friends/family/spouses
• Partnerships
• Hiring staff that propel your message and culture with you

Today's sponsor:

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CAKE provides an easy-to-use integrated software and hardware solution to build better dining experiences for restaurant operators and their guests. With mobile marketing and waitlist management to point of sale payment processing, the CAKErestaurant management system helps you grow your business. Learn more at trycake.com/unstoppable

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Knowledge bombs

1. Which "it factor" habit, trait, or characteristic you believe most contributes to your success?
   • Authenticity and letting things evolve on their own
2. What is your biggest weakness?
   • Taking things personally sometimes
3. What's one question you ask or thing you look for during an interview?
   • Passion and where do you want to be in 5 years?
4. What's a current challenge? How are you dealing with it?
   • You never know how many seats will be filled each day
5. Share one code of conduct or behavior you teach your team.
   • Respect each other and be kind
6. What is one uncommon standard of service you teach your staff?
   • Be able to read your customer get them to open up
7. What's one book we must read to become a better person or restaurant owner?
   • The Untethered Soul: The Journey Beyond Yourself by Michael A. Singer
   • Eat Drink Shine: Inspiration from Our Kitchen: Gluten-Free and Paleo Friendly Recipes From the Blissful Sisters.
   • GET THIS BOOK FOR FREE AT AUDIBLE.COM
8. What's the one thing you feel restaurateurs don't know well enough or do often enough?
   • Take care of yourself and balance
9. What's one piece of technology you've adopted within your four walls restaurant and how has it influence operations?
   • Open Table
10. If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be?
    • Connection and community
    • Tap into your magic
    • Feed people to their heart

Contact info:

Website: ShineBoulder.com

email: [email protected]

Thanks for listening!

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Huge thanks to Jessica, Jill, and Jennifer Emich for joining me for another awesome episode. Until next time!

Restaurant Unstoppable is a free podcast. One of the ways I'm able to make it free is by earning a commission when sharing certain products with you. I've made it a core value to only share tools, resources, and services my guest mentors have recommend, first. If you're finding value in my podcast, please use my links!