In this episode we talk about one of the key dynamics you want to have in your content if you want to move someone from not knowing anything about you right to the point where they buy from you.

This is one of THE most effective dynamics you can have in any form of communication to influence someone… not just getting people to buy from you and increasing your sales conversions, but also really handy if you are using your content to educate people or to persuade them to take any action.