I Love Mortgage Brokering

662: The Business Plan That Fits on a Sticky Note


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What if your 15-page business plan is doing more harm than good?

In this episode, I break down why traditional business plans fail—and what to do instead. I share the “Plan Like Bezos” approach we teach in our workshops, including how to build a flexible, focused 12-month strategy that fits on a single sticky note.

If you’ve ever written a business plan and never looked at it again, this episode will show you a smarter way to plan, act, and grow.

In this episode, we’ll cover:

  • Why Most Business Plans Fail – The flaw in trying to plan 12 months out with incomplete info.
  • The Flywheel Model – How high-performing companies (like Amazon) use this approach to create real momentum.
  • My Personal Flywheel – A behind-the-scenes look at how we use content, coaching, and client stories to drive growth.
  • Sticky Note Simplicity – Why a clear, focused plan beats a bloated one every time.
  • The Debt Monkey Mistake – A story about building a business on spreadsheets instead of systems—and what I learned from it.
  • The world changes fast. Your business plan should be flexible, focused, and easy to act on. Build a flywheel—not a binder.

    Follow me on Instagram: www.instagram.com/scottpeckford/

    I Love Mortgage Brokering: www.ilovemortgagebrokering.com

    Find out more about BRX Mortgage: www.whybrx.com

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    I Love Mortgage Brokering is in partnership with Ownwell. 

    To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca/scott.

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