Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season?

Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space.

ABOUT CAREY COCKRUM

Carey has been a part of the Creative Agency space for nearly

30 years. She has served as Designer, Creative Director, Creative Operations

Lead and Agency Lead in both internal and external agencies (big and small).

Carey has worked directly with C-suite stakeholders to understand organizational

strategies that inform effective creative solutions. She is a bit of a data nerd and

loves demonstrating results. Brands she’s supported include Fruit of the Loom,

Wendy’s and Humana.

In her free time, she enjoys going back to her creative roots through painting and

drawing. She also spends her time improving upon the house she lives in today

in Southern, MI - inside and out.

RESOURCES

Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands

Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

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