💰 Are you overspending on marketing that doesn't move the needle? Ezra and Jake Hundley dig into AI hype vs. reality, why SEO should outpace ads, and the true Google Ads cost—about $85 per lead. We cover seasonality (April–May spikes), Local Service Ads and the phone-answer rule, overlooked email remarketing, and even voice AI for missed calls. Plus: hiring through culture and when Yelp/Angi make sense. Practical playbook for lawn pros today.

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