Jo Lott demystifies the concept of a "business strategy" and breaks it down into five core components that are essential for building a successful coaching business. She emphasises the importance of taking action and not getting bogged down in the planning stages, encouraging listeners to create a simple, usable strategy that can be iterated upon as their business grows.

1. Defining a Business Strategy [00:02:00 - 00:03:59]
2. The Five Core Components of a Business Strategy [00:04:00 - 00:10:59]
3. Clarity (Purpose, Mission, Vision, Brand) [00:04:00 - 00:05:59]
4. Offer (What you're selling) [00:06:00 - 00:06:59]
5. Marketing (How you'll get your business known) [00:07:00 - 00:07:59]
6. Finances (Goals, Pricing, Legal Structure) [00:08:00 - 00:09:59]
7. Operations (Systems, Processes, Team Management) [00:10:00 - 00:10:59]]

Useful Links

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